Basecamp Fitness logo.


Basecamp Fitness is the all-in, high-intensity group workout that packs 55 minutes of supercharged calorie burn into just 35 minutes. (*Based on a comparison of the Metabolic Equivalent (MET) for Basecamp Fitness HIFT classes versus published MET for generic HIFT classes.) Alternating between heart-thumping cardio on the air bike, to strength moves on the floor that will keep muscles guessing, the workout unites those who love to push hard, sweat hard and celebrate wins together. Additionally, an optional 10 minutes follows each workout and features a wide array of core exercises, which means participants benefit from intense cardio, strength training and abdominal training during every session. No other high-intensity training experience and no other workout period will transform someone in a shorter amount of time. Members also get access to Basecamp’s proprietary app allowing them to conveniently monitor and validate their Basecamp workout, results and health data, schedule classes, and stay connected with their community all in real-time from one device.

Type of Franchise: High Intensity Interval Training

Number of Countries Operate In: 1

Countries Operate In: United States

Master Franchise Opportunities Available: No

Our Stats


Date Company Founded


Year Company Started Franchising


Number of Corporate-Owned Locations as of January 2023    


Number of Franchised Locations as of January 2023

4,500 square feet

Typical Size of Locations

Franchisee Requirements


Initial Franchisee Investment Required


Franchisee Net Worth Requirement


Franchisee Liquid Cash Requirement


Initial Franchisee Fee


Ongoing Franchisee Fee or Royalty

Why Invest in Basecamp Fitness

Basecamp Fitness is one of the fastest and most efficient programs on the market that perfectly matches the needs of our customers’ busy lifestyles.
Boutique fitness maintains the highest average per-month price and per-visit price of any fitness format.
Community-focused culture that helps attract members looking to achieve the results of a 55-minute workout in just 35. Through the Basecamp mobile app, members can monitor their results and health data.
A part of the Self Esteem Brands family, Basecamp Fitness franchisees receive world class support for finance, training, marketing, operations and more. Additionally, Basecamp Fitness comes with an array of retail attachment to support studio revenue.
Basecamp Fitness is part of Self Esteem Brands

Contact Basecamp Fitness

Tony Nicholson
Vice President of Sales