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Discover Strength is a personalized strength training studio that delivers 30-minute strength workouts, twice per week, with an expert trainer. We help our clients look and feel their best in a fraction of the time.

Type of Franchise: Personal Training Studio

Support Offered to Franchisees: 10-day franchise training marketing launch plan, on-site studio launch support two to three days during opening, robust learning management system with over 300 videos, quarterly leadership team meetings with a home-office support staff, annual leadership team meetings with a home-office support staff, optional (paid) staff onboarding training at the home-office, quarterly Leadership Institute for all leaders and managers to master their skills around leadership and management, franchise business consultant via on-site and virtual, annual franchise convention, Buxton monthly all-system virtual meetings

Number of Countries Operate In: 1

Countries Operate In: United States

Master Franchise Opportunities Available: No

Our Stats


Date Company Founded


Year Company Started Franchising


Number of Corporate-Owned Locations as of January 2023


Number of Franchised Locations as of January 2023

1,800-2,000 square feet

Typical Size of Locations

Franchisee Requirements

$322,000 - $502,000

Initial Franchisee Investment Required


Franchisee Net Worth Requirement


Franchisee Liquid Cash Requirement


Initial Franchisee Fee


Ongoing Franchisee Fee or Royalty

Why Invest in Discover Strength

Low Capital Required

EOS Implemented

Science-based Training Program

17 Years of a Proof of Concept

Get a better look at Discover Strength

Hannah Johnson
VP of Sales and Marketing